Spring is officially here.
The equinox marks that moment when day and night meet in balance, and it always feels like the right time to begin something new. It also means the return of one of our favorite traditions, an annual charity benefit we’ve been running since 2016: You Choose, We Give.
This isn’t just about giving back. It’s about helping others “spring forward,” and doing it together.
Each year, we turn to our community, clients, friends, and collaborators, and ask a simple question: What matters to you?
Because the causes worth supporting aren’t just the ones we know. They’re the ones you care about.
Why We Keep Doing This
✅ We get to give back
✅ We get to support causes that are personal, not random
✅ We get to be part of something bigger than our day-to-day work
Sometimes, a small contribution can create real momentum. A little support can help someone move forward, keep going, or take the next step.
That’s what this is about.
How It Works
📌 Nominate a Charity Tag your favorite 501(c)(3) nonprofit in the comments on Instagram (@deutschphoto), and tell us how they make a difference. The deadline to get your nomination in is Thursday, 4/2/26, 12 AM Eastern Time.
📌 We Select Three On April 3rd, we’ll randomly choose three organizations from your nominations and share them on Instagram and our website.
📌 We Give A portion of our 2025 revenue will go directly to the three selected charities, and we’ll copy the nominators on our donations.
That’s it. You choose. We give. They receive.
A Good Time to Start
Spring always brings a sense of reset. More light, more energy, a shift forward.
This feels like a good way to begin the season. Check out some of our past benefits here and here.
Nominate a cause. Tag someone who should join in. Help us spread the word.
And as always, thank you for being part of something good. 🤍
